one thing, speak plainly, biz dev, business development

One Thing: Speak Plainly

I was speaking with a new friend on the phone recently. As we were trading life-stories about how we got “here”, I was reminded of one of the reasons I chose to start my agency, People Forward. Out of that conversation, we both agreed that it would be great if more people in business, especially the corporate world, would speak plainly.

A little background
I had worked as a contractor, inside the marketing arm of a Silicon Valley internet startup for the better part of two years. This was a valuable experience, and although I worked remotely, some of my favorite days were the ones I drove 200 miles to and from Sunnyvale for “all hands meetings”. I met with my team and the Founders.  I got to sit side-by-side, doing QA with the engineers. Continue reading

gratitude, one thing, life, lessons, learning, thankful, spiritual, philosophy, customer

One Thing: Gratitude

It seems like gratitude is becoming a buzz-word, just like others in a long line of buzz words (take your pick, according to your perspective). This may seem unfortunate, however, buzz-word or not, I’ll continue to keep gratitude a top focus in my life, because it’s played a huge role in the way things have unfolded for me for more than 20 years. Continue reading

One Thing: Measure What Matters

measure what matters, measure, ROI, SMMWhen I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading

One Thing: Brand YOU

branding, you, personal brand, brand, business, developmentSo, you work for a brand/”mothership”…meaning you get a regular paycheck and a W-2 at the end of the year. Or perhaps you are the “boss” of the mothership. From your company work space (office, cubicle), you are on fire to make a difference, and bring some impact to the work you do, regardless of how big that mothership is. Thing is, it’s not always possible to make the difference you envision. Continue reading

Burning Man, Playa, Goggles, Art Car

One Thing: Take Your Own Advice

It happened to me.
A few years ago, I finally took my own advice.

Has that ever happened to you?
I hope so. It’s a great feeling when you take your own advice.
I got out of my own way.
And, it is paying off, big time, even when the proverbial ‘poo’ hits the fan.
In keeping with the promise of the Landmark Forum (more about that later), I am leading an extraordinary life (this was not always the case).

Here are just a few things I have learned over the years that make it stick. Maybe you can relate: Continue reading

BGTP, Be Good To People, Tim McDonald, Do Good, Purpose, Friends, Social Media, community, Cmgr

One Thing: Stay Thirsty

DJ, Broadcasting, Podcasting, Audio File, Classic rock, Phoenix,

Shannon J. Hernandez

My friend, talented Phoenix broadcaster and podcast producer, Shannon J. Hernandez, invited me (via his post on Facebook) to attend Podcast San Diego, an event where he spoke to over 100 podcasters, live.
I said ‘YES’! And, I’m so glad I did.
This caused some introspection, as it was not an “impulse buy”, by any means. Continue reading

Mom, Love, Get Your Slice, PeopleFW, People Forward

One Thing: Be Considerate

Many, many years, ago, on a trip to Michigan, visiting family and friends, I was hanging out with my best friend. In an uncharacteristic outburst, she seemed to snap, raised her voice, and became very impatient with me.

This freaked me out at the time, actually, I drove back to my mom’s where I was staying, and had a good cry over the incident…and of course, I was left a bit puzzled. Continue reading

#GetYourSlice

One Thing: Make It Easy

One of my business mantras is this: if you are committed to #GetYourSlice,
make it easy for people to do business with you. Online and off.

Simple example.
You have a brick and mortar, store-front business, where people drive to you and park their vehicles.
Give us easy access to your front door!

Have you ever visited a business with limited parking out front and yet, you notice the company vehicles are parked as close to the entrance as they could possibly get?  I have, and it really sends a message that the business is unconscious; definitely NOT customer-centeredContinue reading

Vulnerability

One Thing: Vulnerability

Ok, cynics and those who are less than inspired by inspirational posts….don’t laugh.
You may want to click away. It’s ok, I don’t mind (much).

This morning, while walking a few miles together, my sister and I were discussing the value of vulnerability, in life, and in business. Later this same day, I found myself moved to tears after reading two Facebook posts on my wall.  Continue reading

Say My Name

One Thing: Say My Name

I’ve been starting and growing businesses most of my life. When you grow up in a huge ethnic and entrepreneurial family, you are hard-wired to work, work, work.  So for me, working has always been like breathing, which is why I think that at a very early age, and especially as I matured into my own ventures, I figured out a way to make my business rewarding and fun, while also being profitable.

Continue reading