One of my simple principles of building successful businesses is this: Be approachable.
Whether yours is a brick and mortar, online business or a combination of both, I believe in simple elements that turn prospects into customers, customers into friends, and friends into evangelists who will refer their family, friends, and associates. After all, your business is YOU; two parts of the same whole.
So – be approachable. What do I mean by this? Well, to clarify, let’s say that being approachable is NOT being stuffy, hoity-toity, know-it-all, presumptuous, or otherwise intimidating. We no longer win by intimidation. Well, maybe some do, but it’s neither scalable nor sustainable.
Being raised in a family of entrepreneurs, I’ve seen wild success and miserable failures unfold before my eyes; from a very young age. Continue reading →