Category Archives: Community

One Thing: Measure What Matters

measure what matters, measure, ROI, SMMWhen I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading

Burning Man, Playa, Goggles, Art Car

One Thing: Take Your Own Advice

It happened to me.
A few years ago, I finally took my own advice.

Has that ever happened to you?
I hope so. It’s a great feeling when you take your own advice.
I got out of my own way.
And, it is paying off, big time, even when the proverbial ‘poo’ hits the fan.
In keeping with the promise of the Landmark Forum (more about that later), I am leading an extraordinary life (this was not always the case).

Here are just a few things I have learned over the years that make it stick. Maybe you can relate: Continue reading

BGTP, Be Good To People, Tim McDonald, Do Good, Purpose, Friends, Social Media, community, Cmgr

One Thing: Stay Thirsty

DJ, Broadcasting, Podcasting, Audio File, Classic rock, Phoenix,

Shannon J. Hernandez

My friend, talented Phoenix broadcaster and podcast producer, Shannon J. Hernandez, invited me (via his post on Facebook) to attend Podcast San Diego, an event where he spoke to over 100 podcasters, live.
I said ‘YES’! And, I’m so glad I did.
This caused some introspection, as it was not an “impulse buy”, by any means. Continue reading

business, personal, approachable, social media, community, tips

One Thing: Be Approachable

One of my simple principles of building successful businesses is this:  Be approachable.

Whether yours is a brick and mortar, online business or a combination of both, I believe in simple elements that turn prospects into customers, customers into friends, and friends into evangelists who will refer their family, friends, and associates.  After all, your business is YOU; two parts of the same whole.

So – be approachable. What do I mean by this?  Well, to clarify, let’s say that being approachable is NOT being stuffy, hoity-toity, know-it-all, presumptuous, or otherwise intimidating.  We no longer win by intimidation.  Well, maybe some do, but it’s neither scalable nor sustainable.

Being raised in a family of entrepreneurs, I’ve seen wild success and miserable failures unfold before my eyes; from a very young age.  Continue reading

local vineyards

Get Your Slice

My tag line originated during my years of fundraising for non-profits, ranging from the MDA (Muscular Dystrophy Association), as a kid, to my current endeavors.

“There’s enough for everyone, get YOUR slice”

When I became mature enough to understand this fully, I started to see how this also applies in the professional for-profit realm. While many business owners see similar businesses as a threat, or competition, I see them much differently.  While a startling number of my contemporaries see lack where I see abundance, this “tag line” is a touch stone for my life.

MiaVoss

Mia Voss

My friend, Mia Voss, Founder of The Mia Connect, coined a phrase on a recent show of hers:  “Collaboration is the new competition”.

To distill my approach, I put it this way… Continue reading

Business: Distinct or Extinct

new_lynn

Welcome to my blog #GetYourSlice

My original motivation for creating this blog was to highlight stellar customer service, shedding light on how your business can be irresistible and compelling for your target market. To coin a phrase: I focus on generating “raving fans” who will not only become loyal brand advocates, but they’ll also refer everyone else on the planet to you.

I plan on having guest bloggers show up now and then to talk about their unique customer service experiences, and provide case studies so that you, my wonderful reader, can become inspired and moved to action which will create specific, measurable results you can be proud of in your life, and business. Continue reading