When I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading →
One of my business mantras is this: if you are committed to #GetYourSlice, make it easy for people to do business with you. Online and off.
Simple example. You have a brick and mortar, store-front business, where people drive to you and park their vehicles.
Give us easy access to your front door!
Have you ever visited a business with limited parking out front and yet, you notice the company vehicles are parked as close to the entrance as they could possibly get? I have, and it really sends a message that the business is unconscious; definitely NOT customer-centered. Continue reading →
I’ve been starting and growing businesses most of my life. When you grow up in a huge ethnic and entrepreneurial family, you are hard-wired to work, work, work. So for me, working has always been like breathing, which is why I think that at a very early age, and especially as I matured into my own ventures, I figured out a way to make my business rewarding and fun, while also being profitable.
One of my simple principles of building successful businesses is this: Be approachable.
Whether yours is a brick and mortar, online business or a combination of both, I believe in simple elements that turn prospects into customers, customers into friends, and friends into evangelists who will refer their family, friends, and associates. After all, your business is YOU; two parts of the same whole.
So – be approachable. What do I mean by this? Well, to clarify, let’s say that being approachable is NOT being stuffy, hoity-toity, know-it-all, presumptuous, or otherwise intimidating. We no longer win by intimidation. Well, maybe some do, but it’s neither scalable nor sustainable.
Being raised in a family of entrepreneurs, I’ve seen wild success and miserable failures unfold before my eyes; from a very young age. Continue reading →
My original motivation for creating this blog was to highlight stellar customer service, shedding light on how your business can be irresistible and compelling for your target market. To coin a phrase: I focus on generating “raving fans” who will not only become loyal brand advocates, but they’ll also refer everyone else on the planet to you.
I plan on having guest bloggers show up now and then to talk about their unique customer service experiences, and provide case studies so that you, my wonderful reader, can become inspired and moved to action which will create specific, measurable results you can be proud of in your life, and business. Continue reading →