Category Archives: Psychology of Business

one thing, speak plainly, biz dev, business development

One Thing: Speak Plainly

I was speaking with a new friend on the phone recently. As we were trading life-stories about how we got “here”, I was reminded of one of the reasons I chose to start my agency, People Forward. Out of that conversation, we both agreed that it would be great if more people in business, especially the corporate world, would speak plainly.

A little background
I had worked as a contractor, inside the marketing arm of a Silicon Valley internet startup for the better part of two years. This was a valuable experience, and although I worked remotely, some of my favorite days were the ones I drove 200 miles to and from Sunnyvale for “all hands meetings”. I met with my team and the Founders.  I got to sit side-by-side, doing QA with the engineers. Continue reading

gratitude, one thing, life, lessons, learning, thankful, spiritual, philosophy, customer

One Thing: Gratitude

It seems like gratitude is becoming a buzz-word, just like others in a long line of buzz words (take your pick, according to your perspective). This may seem unfortunate, however, buzz-word or not, I’ll continue to keep gratitude a top focus in my life, because it’s played a huge role in the way things have unfolded for me for more than 20 years. Continue reading

One Thing: Measure What Matters

measure what matters, measure, ROI, SMMWhen I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading

Burning Man, Playa, Goggles, Art Car

One Thing: Take Your Own Advice

It happened to me.
A few years ago, I finally took my own advice.

Has that ever happened to you?
I hope so. It’s a great feeling when you take your own advice.
I got out of my own way.
And, it is paying off, big time, even when the proverbial ‘poo’ hits the fan.
In keeping with the promise of the Landmark Forum (more about that later), I am leading an extraordinary life (this was not always the case).

Here are just a few things I have learned over the years that make it stick. Maybe you can relate: Continue reading

BGTP, Be Good To People, Tim McDonald, Do Good, Purpose, Friends, Social Media, community, Cmgr

One Thing: Stay Thirsty

DJ, Broadcasting, Podcasting, Audio File, Classic rock, Phoenix,

Shannon J. Hernandez

My friend, talented Phoenix broadcaster and podcast producer, Shannon J. Hernandez, invited me (via his post on Facebook) to attend Podcast San Diego, an event where he spoke to over 100 podcasters, live.
I said ‘YES’! And, I’m so glad I did.
This caused some introspection, as it was not an “impulse buy”, by any means. Continue reading

Say My Name

One Thing: Say My Name

I’ve been starting and growing businesses most of my life. When you grow up in a huge ethnic and entrepreneurial family, you are hard-wired to work, work, work.  So for me, working has always been like breathing, which is why I think that at a very early age, and especially as I matured into my own ventures, I figured out a way to make my business rewarding and fun, while also being profitable.

Continue reading

business, personal, approachable, social media, community, tips

One Thing: Be Approachable

One of my simple principles of building successful businesses is this:  Be approachable.

Whether yours is a brick and mortar, online business or a combination of both, I believe in simple elements that turn prospects into customers, customers into friends, and friends into evangelists who will refer their family, friends, and associates.  After all, your business is YOU; two parts of the same whole.

So – be approachable. What do I mean by this?  Well, to clarify, let’s say that being approachable is NOT being stuffy, hoity-toity, know-it-all, presumptuous, or otherwise intimidating.  We no longer win by intimidation.  Well, maybe some do, but it’s neither scalable nor sustainable.

Being raised in a family of entrepreneurs, I’ve seen wild success and miserable failures unfold before my eyes; from a very young age.  Continue reading

One Thing: Personal

Personal branding works #GetYourSlice

Be mine #GetYourSlice

One Thing:  Personal  As I travel from my home-base in Northern California Wine Country, meeting up with online friends OFF line, I am reminded that we are all here to bring something special to the world, in our personal and business lives.

What do I know for sure?  Each of us was put here on the planet to make a difference.

So, in a series of posts, I’m going to focus on simple elements of business which pave avenues through your business “doors” (whether you are brick and mortar, or online or both).  Continue reading

local vineyards

Get Your Slice

My tag line originated during my years of fundraising for non-profits, ranging from the MDA (Muscular Dystrophy Association), as a kid, to my current endeavors.

“There’s enough for everyone, get YOUR slice”

When I became mature enough to understand this fully, I started to see how this also applies in the professional for-profit realm. While many business owners see similar businesses as a threat, or competition, I see them much differently.  While a startling number of my contemporaries see lack where I see abundance, this “tag line” is a touch stone for my life.

MiaVoss

Mia Voss

My friend, Mia Voss, Founder of The Mia Connect, coined a phrase on a recent show of hers:  “Collaboration is the new competition”.

To distill my approach, I put it this way… Continue reading

5 Business Lessons From My Mother

My mom 14 months after her last chemo treatment

My mom 14 months after her last chemo treatment #BusinessTips #GetYourSlice

My mom is wise, generous, and kind – and she knows her way around business, and money-making.  I know she wouldn’t want me to reveal the particulars about her finances (she’s still grumbling about the extremely personal details I revealed in the blog I wrote while she had cancer), so I won’t.  But she is a smart cookie when it comes to business building and investing.  She’s done ok for herself; on her own for the past 40 years….let’s just leave it at that.

Inherent in every moment of my mom’s life, there is evidence of basic business principles she raised us with, lucky for me.  Her father, who emigrated from Baghdad, was also a great teacher.  He led our family with a gentle, yet firm approach to the family business, and a work ethic that wouldn’t quit.  Continue reading