I was speaking with a new friend on the phone recently. As we were trading life-stories about how we got “here”, I was reminded of one of the reasons I chose to start my agency, People Forward. Out of that conversation, we both agreed that it would be great if more people in business, especially the corporate world, would speak plainly.
A little background
I had worked as a contractor, inside the marketing arm of a Silicon Valley internet startup for the better part of two years. This was a valuable experience, and although I worked remotely, some of my favorite days were the ones I drove 200 miles to and from Sunnyvale for “all hands meetings”. I met with my team and the Founders. I got to sit side-by-side, doing QA with the engineers. Continue reading →
It seems like gratitude is becoming a buzz-word, just like others in a long line of buzz words (take your pick, according to your perspective). This may seem unfortunate, however, buzz-word or not, I’ll continue to keep gratitude a top focus in my life, because it’s played a huge role in the way things have unfolded for me for more than 20 years. Continue reading →
When I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading →
So, you work for a brand/”mothership”…meaning you get a regular paycheck and a W-2 at the end of the year. Or perhaps you are the “boss” of the mothership. From your company work space (office, cubicle), you are on fire to make a difference, and bring some impact to the work you do, regardless of how big that mothership is. Thing is, it’s not always possible to make the difference you envision. Continue reading →
My friend, talented Phoenix broadcaster and podcast producer, Shannon J. Hernandez, invited me (via his post on Facebook) to attend Podcast San Diego, an event where he spoke to over 100 podcasters, live.
I said ‘YES’! And, I’m so glad I did.
This caused some introspection, as it was not an “impulse buy”, by any means. Continue reading →
Many, many years, ago, on a trip to Michigan, visiting family and friends, I was hanging out with my best friend. In an uncharacteristic outburst, she seemed to snap, raised her voice, and became very impatient with me.
This freaked me out at the time, actually, I drove back to my mom’s where I was staying, and had a good cry over the incident…and of course, I was left a bit puzzled. Continue reading →
One of my business mantras is this: if you are committed to #GetYourSlice, make it easy for people to do business with you. Online and off.
Simple example. You have a brick and mortar, store-front business, where people drive to you and park their vehicles.
Give us easy access to your front door!
Have you ever visited a business with limited parking out front and yet, you notice the company vehicles are parked as close to the entrance as they could possibly get? I have, and it really sends a message that the business is unconscious; definitely NOT customer-centered. Continue reading →
One of my simple principles of building successful businesses is this: Be approachable.
Whether yours is a brick and mortar, online business or a combination of both, I believe in simple elements that turn prospects into customers, customers into friends, and friends into evangelists who will refer their family, friends, and associates. After all, your business is YOU; two parts of the same whole.
So – be approachable. What do I mean by this? Well, to clarify, let’s say that being approachable is NOT being stuffy, hoity-toity, know-it-all, presumptuous, or otherwise intimidating. We no longer win by intimidation. Well, maybe some do, but it’s neither scalable nor sustainable.
Being raised in a family of entrepreneurs, I’ve seen wild success and miserable failures unfold before my eyes; from a very young age. Continue reading →
One Thing: Personal As I travel from my home-base in Northern California Wine Country, meeting up with online friends OFF line, I am reminded that we are all here to bring something special to the world, in our personal and business lives.
What do I know for sure? Each of us was put here on the planet to make a difference.
So, in a series of posts, I’m going to focus on simple elements of business which pave avenues through your business “doors” (whether you are brick and mortar, or online or both). Continue reading →
My tag line originated during my years of fundraising for non-profits, ranging from the MDA (Muscular Dystrophy Association), as a kid, to my current endeavors.
“There’s enough for everyone, get YOUR slice”
When I became mature enough to understand this fully, I started to see how this also applies in the professional for-profit realm. While many business owners see similar businesses as a threat, or competition, I see them much differently. While a startling number of my contemporaries see lack where I see abundance, this “tag line” is a touch stone for my life.
My friend, Mia Voss, Founder of The Mia Connect, coined a phrase on a recent show of hers: “Collaboration is the new competition”.