Category Archives: Return on Investment

One Thing: Measure What Matters

measure what matters, measure, ROI, SMMWhen I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading

BGTP, Be Good To People, Tim McDonald, Do Good, Purpose, Friends, Social Media, community, Cmgr

One Thing: Stay Thirsty

DJ, Broadcasting, Podcasting, Audio File, Classic rock, Phoenix,

Shannon J. Hernandez

My friend, talented Phoenix broadcaster and podcast producer, Shannon J. Hernandez, invited me (via his post on Facebook) to attend Podcast San Diego, an event where he spoke to over 100 podcasters, live.
I said ‘YES’! And, I’m so glad I did.
This caused some introspection, as it was not an “impulse buy”, by any means. Continue reading

One Thing: Personal

Personal branding works #GetYourSlice

Be mine #GetYourSlice

One Thing:  Personal  As I travel from my home-base in Northern California Wine Country, meeting up with online friends OFF line, I am reminded that we are all here to bring something special to the world, in our personal and business lives.

What do I know for sure?  Each of us was put here on the planet to make a difference.

So, in a series of posts, I’m going to focus on simple elements of business which pave avenues through your business “doors” (whether you are brick and mortar, or online or both).  Continue reading

Business: Distinct or Extinct

new_lynn

Welcome to my blog #GetYourSlice

My original motivation for creating this blog was to highlight stellar customer service, shedding light on how your business can be irresistible and compelling for your target market. To coin a phrase: I focus on generating “raving fans” who will not only become loyal brand advocates, but they’ll also refer everyone else on the planet to you.

I plan on having guest bloggers show up now and then to talk about their unique customer service experiences, and provide case studies so that you, my wonderful reader, can become inspired and moved to action which will create specific, measurable results you can be proud of in your life, and business. Continue reading