Tag Archives: Social Media Marketing

one thing, speak plainly, biz dev, business development

One Thing: Speak Plainly

I was speaking with a new friend on the phone recently. As we were trading life-stories about how we got “here”, I was reminded of one of the reasons I chose to start my agency, People Forward. Out of that conversation, we both agreed that it would be great if more people in business, especially the corporate world, would speak plainly.

A little background
I had worked as a contractor, inside the marketing arm of a Silicon Valley internet startup for the better part of two years. This was a valuable experience, and although I worked remotely, some of my favorite days were the ones I drove 200 miles to and from Sunnyvale for “all hands meetings”. I met with my team and the Founders.  I got to sit side-by-side, doing QA with the engineers. Continue reading

One Thing: Measure What Matters

measure what matters, measure, ROI, SMMWhen I first got into the community building industry,
it was one of the most exhilarating pivots in my career as a business developer / entrepreneur. I found a way to generate profound and lasting friendships even faster and more efficiently than ever before (note: I’m what some would label an “old school marketer”). And, I discovered ways to help my clients do the same, and to measure their business growth along the way. Continue reading

One Thing: Brand YOU

branding, you, personal brand, brand, business, developmentSo, you work for a brand/”mothership”…meaning you get a regular paycheck and a W-2 at the end of the year. Or perhaps you are the “boss” of the mothership. From your company work space (office, cubicle), you are on fire to make a difference, and bring some impact to the work you do, regardless of how big that mothership is. Thing is, it’s not always possible to make the difference you envision. Continue reading

Burning Man, Playa, Goggles, Art Car

One Thing: Take Your Own Advice

It happened to me.
A few years ago, I finally took my own advice.

Has that ever happened to you?
I hope so. It’s a great feeling when you take your own advice.
I got out of my own way.
And, it is paying off, big time, even when the proverbial ‘poo’ hits the fan.
In keeping with the promise of the Landmark Forum (more about that later), I am leading an extraordinary life (this was not always the case).

Here are just a few things I have learned over the years that make it stick. Maybe you can relate: Continue reading

BGTP, Be Good To People, Tim McDonald, Do Good, Purpose, Friends, Social Media, community, Cmgr

One Thing: Stay Thirsty

DJ, Broadcasting, Podcasting, Audio File, Classic rock, Phoenix,

Shannon J. Hernandez

My friend, talented Phoenix broadcaster and podcast producer, Shannon J. Hernandez, invited me (via his post on Facebook) to attend Podcast San Diego, an event where he spoke to over 100 podcasters, live.
I said ‘YES’! And, I’m so glad I did.
This caused some introspection, as it was not an “impulse buy”, by any means. Continue reading