One Thing: Personal
Be Good To People®
As the world turns faster and the volume on the "noise" gets louder, The Original Kindness Company, Be Good To People®, is making it easier to be kind to others, online and off. With a simple, black & white message, clearly stated on all sorts of products I wear and display, the idea of kindness is spreading far and wide. At least, that's my hope. In fact, it's so important to me, that I have become an "official" Brand Ambassador for the company, out of my sheer desire to help inundate our culture with kindness reminders wherever I go.
Discussions About Authenticity
Watching the replay of a classic Google Hangout on Air where the subject of authenticity was discussed by David Amerland (Author of Google Semantic Search), hosted by Stone Temple Consulting’s Eric Enge and Mark Traphagen, I was heartened to observe what I already know. Authenticity, although perhaps an overused term these days, counts in business, perhaps even more so in our digital age than ever.
I think more than anything, it comes down to being personable, as well as personal. My friend (“SEO and Social Smarty Pants”) Craig Fifield recently stated said that he’d rather people overshare than under-share. For those who are naturally very guarded, this can be challenging. However, being guarded in business, you also run the risk of keeping future customers at arms length.
Please Share Your Thoughts. How do you distinguish being personable and personal? What types of things, other than what you ate for breakfast, or the fact that you love coffee, do you share that help people see you as approachable, trustworthy, professional, or any other attractive characteristics?